Liquified was created to do things differently.
Somewhere along the way, someone decided that rv tank treatments should be sold and "not actually work." They pumped out the marketing and lots of companies followed suit. We wanted to be different, so we set out on a journey to make a product that actually works.
Where it all began...
Liquified emerged from the visionary minds behind the popular Matt's RV Reviews YouTube channel. Driven by Matt Foxcroft's innate desire to enhance the RVing experience, the concept of "Liquified" took shape. Renowned for his candid evaluations, such as the infamous "Prime Pooping Position," Matt delved into the world of RV toilet treatments, propelled by his commitment to quality.
Collaborating closely with business partners Wil & Jen Knowles, a unified ethos emerged: nothing less than excellence would bear their name. Thus began an exhaustive quest for perfection, spearheaded by Matt's meticulous research, which culminated in a rigorous formulation process that created the very first Liquified product.
Liquified remains steadfast in its commitment to continual improvement and innovation. The mission remains resolute: to challenge industry norms and redefine the RV sector, one odor-free black tank at a time.
Meet the Team
Matt Foxcroft
Founder; VP of Sales
Wil Knowles
VP of Operations & Wholesale
RUDY PONCIANO
Warehouse & Logistics Manager
Kim Parmater
Customer Experience Manager